Choice Counselling
CHALLENGE
Choice Counselling, led by Registered Therapeutic Counsellor Geneva Jacobs, required a comprehensive online platform to introduce her counselling services, share her professional background, and facilitate client engagement. The objective was to create a website that reflects the empathetic and transformative nature of her practice, providing potential clients with clear information and easy access to services.
SOLUTION
A modern, responsive website was developed to effectively represent Choice Counselling’s mission and services. The design emphasizes a serene and welcoming aesthetic with the theme of a magical journey and design elements of self-discovery, aligning with the therapeutic goals of the practice. Key features include detailed service descriptions, an intuitive booking system, and insightful content about the benefits of counselling and Geneva’s approach.
Empowering personal transformation through accessible online counselling services.
The project aimed to establish an informative and engaging online presence for Choice Counselling. By highlighting Geneva’s expertise and the diverse services offered, the website serves as a vital tool for client education and engagement. The integration of a user-friendly booking system streamlines the process for clients to schedule sessions, enhancing overall accessibility.
Areas of Expertise
- UX/UI Design
- Responsive Web Development
- Content Management System (CMS) Integration
- Online Booking System Implementation
- SEO Optimization
- Copywriting & Content Strategy
Discovery and Planning
Research & Discovery
The initial phase involved understanding the unique aspects of Choice Counselling’s services and target audience. This included analyzing the therapeutic counselling market and identifying key elements that resonate with individuals seeking such services. Insights from this research informed the site’s structure and content strategy.
Consultation & Strategy
Collaborative consultations with Geneva Jacobs were conducted to capture her vision and objectives for the website. This process led to the development of wireframes and mood boards, ensuring alignment on design aesthetics and functionality before proceeding to development.
Planning Deliverables
- Custom Wireframes
- Mood Boards
- Content Plan & SEO Strategy
- Booking System Specifications
Design Concept
For this project, Geneva wanted to convey a sense of self-exploration and personal growth, creating an atmosphere that feels like a journey of discovery. Her vision emphasized warmth, trust, and connection centered around imagery like forest paths, a compass, and a compass rose to evoke the feeling of finding direction and clarity. To bring this to life, I incorporated Geneva’s own watercolour artistry, infusing the design with organic, flowing elements and soft, soothing tones. The watercolours not only reflect her unique creative touch but also evoke a calming and reflective mood that aligns perfectly with the nature of counselling services.
Every design decision aimed to balance professionalism with a sense of personal connection. The layout is clean and user-friendly, making it easy for visitors to navigate while feeling encouraged to take the first step in their own journey of self-discovery.
User Experience & Engagement
Design Decisions
The website’s design focuses on creating a calming and supportive atmosphere, utilizing soft color palettes and intuitive navigation. High-quality images and thoughtful content placement guide visitors through the site, providing clarity on services and facilitating a connection with Geneva’s therapeutic approach.
Engagement Features
- Service Overviews: Comprehensive descriptions of counselling services offered, addressing various client needs.
- Online Booking System: An integrated system allowing clients to schedule sessions seamlessly.
- Responsive Design: Ensuring optimal user experience across all devices.
- Informative Content: Articles and insights on the benefits of counselling and personal transformation.
Standout Features
- Professional Profile: A dedicated section highlighting Geneva’s qualifications, experience, and therapeutic philosophy.
- Client Resources: Access to valuable resources supporting clients’ therapeutic journeys.
- SEO Optimization: Strategic use of keywords and metadata to enhance online visibility.
Creating the Design
To bring Geneva’s vision to life, I integrated her watercolour artwork into the design, using its soft, flowing textures to reflect the transformative nature of personal growth. Key symbols like forest paths, a compass, and a compass rose were incorporated as custom graphics and icons, reinforcing the themes of guidance and self-discovery.
The color palette, inspired by her watercolours, features soothing blues, greens, and earthy tones, while custom icons were designed to highlight services and navigation, adding a personal and cohesive touch. Together, these elements create a welcoming and reflective experience that aligns with Geneva’s counselling philosophy.
Project Conclusion
Project Success
The newly developed website successfully establishes Choice Counselling’s online presence, reflecting the practice’s values and services. It serves as an effective platform for client engagement, providing essential information and facilitating easy access to counselling sessions.
Impact
- Enhanced Accessibility: Clients can effortlessly learn about services and book sessions online.
- Professional Representation: The website authentically represents Geneva’s expertise and therapeutic approach.
- Increased Visibility: SEO efforts have improved search engine rankings, attracting more potential clients.